Description : 

The Senior Director, HCP Marketing will lead the strategic development and tactical execution of the launch plan that drives awareness and adoption of Viaskin ® peanut patch among Allergists and other relevant Healthcare Providers (HCPs).  This role serves as the strategic owner of HCP messaging across personal and non-personal channels. 

Location : Warren, New Jersey - 3 days on site & 2 days remote

Salary Range : 140-165K

Key Responsibilities : 

HCP Marketing Strategy & Leadership

• Develop HCP marketing strategies that reflect a deep understanding of customer journeys in the pediatric peanut allergy market.

• Implement HCP marketing programs across personal and non-personal efforts aimed at Allergists (primary focus) and other relevant HCPs

• Direct the translation of complex clinical data into compelling HCP messaging to define the HCP messaging framework

• Ensure all HCP tactics are insight-driven, measurable, and communicate the value proposition of VIASKIN Peanut to HCPs

• Hire and manage at least one direct report

Salesforce Strategy & Personal Promotion

• Lead development of all field resources to support meaningful customer engagements (e.g., detail aids, digital tools, peer-to-peer programs, congress materials)

• Partner closely with Sales Training and Field Leadership to develop and ensure a comprehensive, on-going training program will produce a well-educated, unparalleled winning sales team

• Regularly collect and incorporate field feedback and performance insights to continuously optimize materials and messaging for the greatest results

Non-Personal Promotion (NPP)

• Direct omni-channel execution with non-personal promotion to Allergists and other relevant HCPs

• Lead development of all non-personal programs across multiple channels to deliver impactful content that drives HCP adoption of VIASKIN Peanut

• Develop content customized to each channel that reinforces field promotion for VIASKIN while reaching a much larger audience

Cross-Functional Collaboration

• Build strong relationships across the launch team including market research, sales operations, market access, and field leadership.

• Manage vendor partnerships to execute at launch pace

• Own HCP marketing budgets, timelines, and prioritization
  

Qualifications : 

Skills :

• A bachelor’s degree is required, with an advanced degree in business, life sciences, or related field preferred.

• 10+ years of experience leading HCP marketing in specialty pharma or biotech, launch experience highly preferred

• Strong understanding of the food allergy landscape preferred

• Proven record of success in developing customer-centric marketing strategies and optimizing them through omnichannel marketing

• Proven record of success in developing compelling field aids for personal promotion

• Strong understanding of promotional compliance, MLR processes, and regulatory requirements

• Strategic thinker with strong executional discipline and cross-functional influence

Behavioral skills : 

• Curiosity: Keep on exploring uncharted territories. Always ask “why?” and more importantly “why not?”,

• Courage: Take smart risks, mentor each other to always do better & be accountable for our choices, our opinions, and our actions,

• Collaboration: Teamwork and spirit. Support each other and be equally involved in the achievement of our common goals,

• Credibility: Be transparent, follow through and build trust. Educate ourselves about our unique technology.